The Terrace TV

The outdoors are calling...but so is your next episode.

The Ask: During my internship at Saatchi & Saatchi X, Samsung wanted to showcase The Terrace as the outdoor TV that doesn’t just survive outside, but actually thrives. It was vital to shift perception from “a TV you can technically use outdoors” to “the TV your backyard has been waiting for,” while reinforcing Samsung’s category leadership.

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The Insight: Backyards have evolved. They’re not just patios—they’re stadiums, movie theaters, tailgate zones, and gathering spaces. Traditional TVs fail the moment you step outside, and people don’t want to drag the indoors out. Consumers want outdoor entertainment that’s actually built for the outdoors.