Upstaged
When this cast says "break a leg," they mean it literally.
The Ask: Create and pitch an original Bravo TV pilot to executives across all NBCU cable networks that satisfies the classic Bravo formula, considering audience affinities, NBCU-owned proxies, and Jaccard show index.
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The Idea: Upstaged centers around a group of up-and-coming Broadway stars navigating the not-so-glamorous sides of showbiz, filled with showmances, secrets, and a whole lot of throat coat. Along with creating the advertising to promote the new series, we also presented an integrated pitch deck with the concept and creative, casting, marketing campaign, social media strategies, diversity and inclusion, and research.
NBCUniversal
New Series Posters
Installation
Imagine a giant spotlight shining down on the busiest pedestrian sidewalks and subway stations across NYC. As someone walks underneath it, they look down and see...an insult? Well, in this business, the spotlight isn't always kind.
OOH
Just like how the drama club’s yearbook photos would mysteriously get defaced with mustaches and buck teeth, the same phenomenon occurs to posters getting ripped, cracked, and graffiti’d. Unfortunately for these theater adults, some critics would rather show you than tell you what they think about you.
Social
