Where I've been school'd (academically & professionally)

EDUCATION

Florida State University

Bachelor of Science, Media/Communication Studies with a General Business minor

FSU Honors College

Summa Cum Laude

2020-2024

Master of Science, Integrated Marketing Communications

2024-2025

HONORS/ACTIVITIES

AAF NSAC National Finalist

Copy Director & Presenter, Arrowhead Advertising

Garnet & Gold Scholar Society

President’s List

Study Abroad: FSU International Programs, Florence

Experience Recognition Program (ERP)

Undergraduate Research Opportunity Program (UROP)

USEFUL SKILLS

ChatGPT

Meta Business Suite

Microsoft Office

Adobe Creative Cloud

Google Workspace

MixMax

Tensor Social

SmartSheets

Airtable

LESS USEFUL SKILLS

Jennifer Coolidge impression

Memorization of the "lawyer up, asshole" scene from The Social Network

Ability to always have room for dessert, no matter how full

Can most likely name the celebrity, whose name you forgot, based on an extremely obscure description

WORK EXPERIENCE

Campaign Project Manager intern

NBCUniversal, New York, NY

Assisted in developing the social strategy and managing media assets for The Ark campaign, resulting in an 88% increase in deliverables across Instagram, TikTok, and Facebook.
Supported production and press leads with creating screeners, arranging asset logs, organizing production trackers, managing show assets and deliverables, and writing script coverages for current and upcoming SYFY, Oxygen, and USA series, such as Snapped, The Rainmaker, and Reginald the Vampire.
Collaborated with other Entertainment Group interns, as the copywriter and concept creator, to develop and pitch an original series to Bravo showrunners.

June 2024-August 2024

Copywriter intern

Saatchi & Saatchi X, Springdale, AR

Developed original copy of all forms (headlines, subheads, scripts, short/medium/long-form copy, social e-commerce writing, captions, email marketing) using a variety of tones, messages, and attitudes tailored to each client.
Engaged in creative brainstorms to conceptualize campaign concepts that integrated strategy, copy, and art direction, including proposing a Web 3 centralized campaign for Kia.
Worked primarily on the Samsung team, but also wrote for Sam’s Club, Walmart, P&G, Pampers, Pillsbury, Always, Kia, and in-house social content for Saatchi & Saatchi X.

June 2023-August 2023

Account Services intern

Zimmerman Advertising, Fort Lauderdale, FL

Assisted the Planet Fitness Account Services team with media plans and authorizations, content creation, intellectual property disputes, omnichannel analytical research, tracking and reporting social traffic, and billing to clients.
Won internship competition by creating a mock loyalty program for Five Below with a synthesized strategic, creative, and media plan.
Presented loyalty program to the Five Below CEOs to report our key insights, competitor analysis, program structure, in-store and online advertisements, app layout, four-month media plan, and projected earnings.

May 2022-August 2023

Campaign Manager

NeoReach, Remote

Prepared tailored campaign proposal presentations, creative influencer content, social media creator rosters, and outreach communications to talent agents for over 50 clients, including Uber, IMC Toys, and MobilePremier League.
Drafted social media copy using SEO keywords and developed weekly content calendars for both client and in-house social accounts.

August 2020-August 2022