Tide tasked the National Student Advertising Competition (NSAC) with creating a campaign aimed at 18-35 year olds to increase the amount of loads of laundry washed in cold water and to build Tide brand love.
As Copywriting Director for our team, I created our big idea, in addition to writing copy for our OOH elements, podcast sponsorship script, brand anthem video, and campaign book. 
After winning first place at the local and regional levels, I had the privilege of representing AAF District 4 as a presenter at the national NSAC competition in Salt Lake City, competing against the top seven teams in the country.